Set Design

Phoenix Designer, set design, set designer, Uncategorized

Sometimes I design homes, other times I design sets for commercials.  It is so much fun, so fast paced, and has really challenged me to think on my toes and work with what I have.  This past job was one that I was really excited about, I can’t say too much except they are launching on kickstarter in February and it’s going to be amazing.  This was a true joy of a project to be a part of.

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This was a test shot and I moved the rug after I took this, but you get the idea.  The clients wanted a clean, crisp bedroom feel.  I loved the head board.  We were not to thrilled with the upholstered options, as they look SO different on camera than in real life.  Anything darker than the wall was a giant magnet for the eye.  I thought of an iron headboard, but it was really short notice, and I was scrambling.  Then fate intervened.  I used offerup and found an awesome brass head board that I was going to spray paint black, and the guy selling it happened to be a custom cabinet maker! So he will be making my girls vanity in the spring.  Back to the commercial.  I spray painted the headboard with Rust-Oleum primer and paint matte black and it looks awesome.

Second scene was shot in front of the the most amazing, huge, gorgeous soap stone fire place.  I mean, wow.  Just for scale the photos are all 16×20, not including the mat and frame from Ikea.  I think it was 96 inches wide. The client wanted to continue the idea of clean luxury, so I layered books with natural elements, with art that subtly hinted to the company’s name.

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The lunar and ocean art is from White Orchid Prints, the rest is my own photography.

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I just finished another shoot with these guys, and I can’t wait to another in-depth post about this company.

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(If you’ve ever wondered what it looks like behind the scenes, here ya go. A 12 hour day goes into just a few minutes of film.)

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